From the new ISPRO web portal to an approach where accessibility, content architecture and clarity of information become part of the care experience.
Prevention, diagnosis, treatment, research. And communicating all of it in a way that actually works for everyone. That was the challenge driving the redesign of the institutional portal for ISPRO, Tuscany’s Institute for Oncological Study, Prevention and Network.
An institutional healthcare website faces a structural problem: it has to work as a service counter for the general public and a professional tool for researchers, clinicians and institutional partners — at the same time. Those two needs rarely coexist well in a single digital project. The new ISPRO portal was built specifically to resolve that tension, with an information architecture organised around differentiated user journeys based on profile and intent rather than thematic sections.
The starting point was listening: analysis of real user behaviour, an audit of the existing site, benchmarking against comparable organisations, testing sessions. Design came only after that. The result is an accessible, consistent interface built on a custom WordPress platform, compliant with AgID guidelines, hosted on SCT infrastructure and giving the in-house editorial team full content autonomy.
There’s a dimension here that goes beyond technical quality. For an organisation like ISPRO, a well-designed portal isn’t just a matter of image. When a citizen can easily find information about a screening programme they’re entitled to, they’re more likely to take it up. In that sense, a clear digital experience becomes a concrete tool for prevention.
In public healthcare, the quality of the digital experience doesn’t just improve navigation — it shapes access to prevention rights, guides care pathways and connects research more effectively to the communities it serves. Designing an institutional portal well means generating real impact.
