The goal
Promote the activities of a cultural institution founded in 1937, rooted in Leopardi scholarship, through social media channels. Strengthen the CNSL’s digital visibility by communicating its cultural and scientific mission effectively to a broad and varied audience.
Our response
A structured editorial plan built around precise content categories: informative content, news and events, thematic series. A communication strategy that integrates bespoke graphics aligned with the Centre’s identity to consolidate the CNSL’s social media presence and promote its initiatives, studies and publications.
Series and content: building a continuous narrative
The CNSL’s communication is structured around three thematic series dedicated to Leopardi: “Il venerdì di Leopardi” (contextualised quotations), “Leopardiana” (presentation of volumes dedicated to the poet) and “Sempre caro” (connections between Leopardi and other art forms). Each category uses specific visual formats — postcards, carousels — to maintain consistent engagement and enhance the Leopardian cultural heritage.
