The goal
Transform the Polo Tecnologico di Navacchio’s website into a clear, intuitive digital platform capable of communicating its mission as a hub for innovation, entrepreneurship and the integration of research, business and territory. Make services, spaces and opportunities accessible to diverse audiences — startups, companies, investors, researchers — strengthening the Polo’s visual identity in line with its role in high technology in Tuscany.
Our response
An advanced, flexible web platform with a new user-centred information architecture, an essential and professional design and a custom WordPress build designed for editorial autonomy, coherence and scalability. A complete rebranding of the Polo, applied across visual identity, print materials and social media presence.
Information architecture and new visual identity
The site was rethought as a clear, accessible tool capable of orientating different audiences — startups, companies, investors, researchers, institutions — among spaces, services and opportunities. The new information architecture, based on pathways by profile and objective, grew from a thorough analysis of real user needs. A complete rebranding — new logo and consistent brand identity system — applied across all primary channels, from the website to institutional materials to social media presence.
Custom WordPress for editorial autonomy
The site is built on WordPress with a custom theme developed specifically for the Polo’s needs. The platform ensures editorial flexibility and a modular structure designed to evolve with the hub’s activities and growth. Custom features for managing dynamic sections — news, events, success stories and company profiles — allow the internal team to work independently, maintaining coherence and quality in communications.
Integrated communication strategy
The rebranding and new visual identity system were applied across all communication channels, from institutional materials to social media, ensuring consistency and recognition. Targeted, engaging content amplifies the visibility of initiatives, facilitates engagement with startups, companies and investors, and positions the Polo as a reference point in Tuscany’s technology innovation ecosystem.
