Net7, in a temporary business consortium (RTI) with Open Comunicazione, has been awarded the Regione Toscana tender for the “Services of conception, design, creative and multimedia development of institutional communication initiatives for Regione Toscana (Regional Council and Executive), regional community programmes, regional agencies, dependent bodies and the Tuscan health service bodies.”
An assignment that brings great satisfaction to the team, and sets before us an important objective: making citizens aware of the activities, programmes and initiatives of regional bodies, and keeping them informed about the opportunities and services offered by the Region and its partner administrations.
A four-year engagement covering a wide range of services:
- Adaptation, integration and revision of the coordinated image manual for the Regional Executive and dependent bodies.
- Conception, design and creative development of communication campaigns and initiatives, encompassing strategy, creativity, copywriting, graphic layout and creative finalisation.
- Photography and shooting production.
- Media planning proposals for campaigns and communication initiatives.
- Quantitative monitoring of communication campaigns.
- Logotype design and development, including the production of the relevant usage manual.
- Production of infographics, videos, motion graphics spots, restyling of existing videos and clip production.
- Production of eBooks through to final artwork.
“This is a tremendous opportunity for us,” says Federico Ruberti, CEO of Net7, “one that rewards the excellent teamwork delivered over these years, and allows us to strengthen the group by consolidating our dedicated Communication division.“
The framework agreement is open to the various regional bodies and agencies, as well as the Tuscan health service bodies — a significant opportunity to tell, with creativity and effectiveness, the full range of opportunities on offer to citizens, businesses, professionals and the third sector.
“Creative work has always struck me as an oxymoron — but it is exactly what we do,” says Valerio Lo Bello, Creative Director of the group. “We are a small team that has grown over the years by having fun and experimenting. The opportunity to work in a continuous, structured way with such an important client is an extraordinary recognition.“
