Telling the story of Monasterio — “La squadra del cuore, di tutti” — through exceptional testimonials and everyday voices, for the fourth consecutive 5×1000 campaign.
For the fourth year running, Net7 has signed the Fondazione Monasterio 5×1000 campaign. Marco Tardelli, historic World Cup winner, returns as testimonial and advocate of the “team everyone’s heart beats for” — the campaign’s enduring tagline — joined this time by a chorus of faces, voices and identities that reflect both the breadth and the complexity of what Monasterio does every day.
A mosaic of stories runs through every expression of the campaign. Donors, patients, doctors and healthcare staff bring their individual experiences to bear, giving concrete form to the working, clinical and emotional bond with Monasterio and its two hospital facilities in Pisa and Massa. A message that is singular precisely because it is rooted in irreducible lived experience — finding its common home in that “ricerca che cura” (research that heals), the defining hallmark of Monasterio.
A coordinated, integrated multichannel campaign built around the diversity of its audiences and the range of its channels: at its centre, a TV and radio spot, flanked by graphic production for OOH and digital and social media. Alongside strategic and creative direction and graphic production, Net7 also handled the strategy and development of the digital advertising campaigns.
The campaign went live at the end of April and will remain online throughout the entire 5×1000 donation period (monasterio.it/5×1000)
